About us

Sitafal is a design-first brand that reimagines Indian art and architecture on t-shirts and accessories. We look closely at what history has left behind: the medallions of a Mughal monument, the florals of a miniature painting, the patterns of a hand-printed textile. Then we ask what these forms might become today. Each design starts as an idea before it becomes a graphic, so every piece carries a story as much as a motif. Our first collection wandered through gardens, blooms and India's textile traditions. Our second stepped inside the Taj Mahal, into its arches, medallions and pietra dura.

Everything we make is designed in-house and digitally printed in Mumbai on premium cotton, with accessories crafted from textiles like Barmer Appliqué. We keep our collections small and deliberate, because we'd rather make fewer things that mean more. Sitafal is for people who like their clothes to start a conversation, and who believe India's past has plenty left to say, if you know how to wear it.