Old world charm in the new modern.
Sitafal is an experiment and an invitation to subculturally thrive within the rich and abundant visual aesthetic that our traditional attires already carry with them throughout centuries and that are still prevalent simply because we all cared to hang onto them as a means of self-expression. Deriving from this desire to carry forward what seems like a centuries old visual and graphic plethora of inspiration, Sitafal then attempts to address the need to establish a strong foothold of this legacy within our daily wear as well.
Brand Voice
Sitafal reflects cultural, social, mythical, historical, and imaginative identities — constantly undoing and recreating the present. Henceforth, without answering to the demand of prioritising one identity over another, Sitafal hopes to preserve and give colour, voice, and texture to the optimism that sustains us, both individually and collectively.
We invite you to be part of this journey as we craft various visual nuances through our designs and documentations.
